West Indies Cricket Fans Forum
Cricket West Indies (CWI) is set to welcome a new kit sponsor, Castore Sportswear
Cricket West Indies (CWI) is set to welcome a new kit sponsor, Castore Sportswear, onboard for the new year after agreeing to a three-year deal reportedly worth £3m (US$3,903,300).
The new sponsorship deal will come as good news for the Caribbean cricket team, which has struggled in that particular area for the past several years as they are set to name a third sponsor in two years.
The team’s most recent deals included a three-year contract with Australian sportswear brand BLK, signed in 2017, and a two-year agreement with Caribbean hotel chain Sandals in 2018.
For the English-based apparel franchise, who are relative newcomers to the sportswear market, the deal represents a significant escalation as the Windies will become the company's first major sports team deal. Castore previously signed British tennis star Andy Murray in March. The partnership with the West Indies is expected to commence in June when the team tours England before heading to Australia to defend the T20 World Cup title. Castore chief executive Tom Beahon framed the partnership as an arrangement that should mutually benefit entities in similar positions.
“We see an opportunity to partner with like-minded teams who like us are aspirational, but see themselves as challenging,” Beahon told the Financial Times.
“Realistically, we’re not going to sponsor Real Madrid in the next two or three years but in the level below those trophy assets, there are teams and countries who are looking for a partner who will invest in them more than maybe the big guys will do.”
When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.
About the author
Guyana Diaspora Forum
We have a large database of Guyanese worldwide. Most of our readers are in the USA, Canada, and the UK. Our Blog and Newsletter would not only carry articles and videos on Guyana, but also other articles on a wide range of subjects that may be of interest to our readers in over 200 countries, many of them non-Guyanese We hope that you like our selections.
It is estimated that over one million Guyanese, when counting their dependents, live outside of Guyana. This exceeds the population of Guyana, which is now about 750,000. Many left early in the 50’s and 60’s while others went with the next wave in the 70’s and 80’s. The latest wave left over the last 20 years. This outflow of Guyanese, therefore, covers some three generations. This outflow still continues today, where over 80 % of U.G. graduates now leave after graduating. We hope this changes, and soon.
Guyanese, like most others, try to keep their culture and pass it on to their children and grandchildren. The problem has been that many Guyanese have not looked back, or if they did it was only fleetingly. This means that the younger generations and those who left at an early age know very little about Guyana since many have not visited the country. Also, if they do get information about Guyana, it is usually negative and thus the cycle of non-interest is cultivated.
This Guyana Diaspora Online Forum , along with its monthly newsletter, aims at bringing Guyanese together to support positive news, increase travel and tourism in Guyana and, in general, foster the birth of a new Guyana, which has already begun notwithstanding the negative news that grabs the headlines. As the editor and manager of the publication, I am committed to delivering Blog entries and Newsletters that are politically balanced, and focused on the positive ideas we wish to share and foster among Guyanese.
| ||||
