THE Hero Caribbean Premier League (CPL) has announced the tournament’s economic impact across the region. The 2017 event, which took place between August 4 and September 9 last year, created a total economic impact of US$ 95 122 465 across six nations in the Caribbean and in the USA.
This figure has been arrived at by using organiser spend, visitor spend and media value and was calculated for Hero CPL by world-renowned researchers, SMG Insight.
In addition to that economic impact figure the Hero CPL directly involved 2 710 local personnel in the seven countries where the tournament took place and filled 33 503 hotel rooms during the 2017 event. The amount of money that was spent by visitors who came to watch Hero CPL matches has increased 161% since 2014.
The value for the seven tournament locations in terms of media exposure was US$22 890 940. The global audience for the tournament has increased 12% compared to those that watched the event in 2016.
The Hero CPL spent US$12 690 910 across the seven tournament locations. This organiser spend represents an 84% increase from what was invested for the tournament in 2014 and the amount of money that the Hero CPL spends across the region continues to increase year-on-year.
Speaking about the report from SMG Insight the Hero CPL Chief Executive Officer Damien O’Donohoe said: “This is a really strong set of economic impact results for the region and we are delighted with how we continue to grow as a tournament.
We are hugely proud of how much the Hero CPL puts back into the countries that we visit and we are very grateful to the governments and fans that help us make that happen. While 2017 has been fantastic we are firmly committed to increasing our economic impact in 2018.”
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It is estimated that over one million Guyanese, when counting their dependents, live outside of Guyana. This exceeds the population of Guyana, which is now about 750,000. Many left early in the 50’s and 60’s while others went with the next wave in the 70’s and 80’s. The latest wave left over the last 20 years. This outflow of Guyanese, therefore, covers some three generations. This outflow still continues today, where over 80 % of U.G. graduates now leave after graduating. We hope this changes, and soon.
Guyanese, like most others, try to keep their culture and pass it on to their children and grandchildren. The problem has been that many Guyanese have not looked back, or if they did it was only fleetingly. This means that the younger generations and those who left at an early age know very little about Guyana since many have not visited the country. Also, if they do get information about Guyana, it is usually negative and thus the cycle of non-interest is cultivated.
This Guyana Diaspora Online Forum , along with its monthly newsletter, aims at bringing Guyanese together to support positive news, increase travel and tourism in Guyana and, in general, foster the birth of a new Guyana, which has already begun notwithstanding the negative news that grabs the headlines. As the editor and manager of the publication, I am committed to delivering Blog entries and Newsletters that are politically balanced, and focused on the positive ideas we wish to share and foster among Guyanese.
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