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Pooled TV Rights

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09 Sep 2016 10:50 #320285 by ketchim
While the BCCI has expressed reservations about the concept,

Cricket Australia, the ECB and CSA are adamant that a more collaborative approach

to selling bilateral rights is the only way to minimise potential damage

to revenue levels due to a shrinking of the Indian television market.

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09 Sep 2016 10:51 #320286 by ketchim
The recent acquisition of Ten Sports by Sony has cut the number of major Indian

television rights bidders by a third, and both CA and the ECB

are aware their current rich deals with Star Sports - worth up to US$8 million

per international match - are unlikely to be matched next time around !


www.espncricinfo.com/ci/content/story/1055657.html

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