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16 Jun 2012 16:53 #89880
by chairman
Just a few years and several tech paradigms ago, Google (GOOG) and Apple (AAPL) were happy allies, and nothing demonstrated that better than their cooperation on digital maps. Since its 2007 launch, Apple’s iPhone has featured Google’s mapping software on its home screen, allowing iPhone owners to quickly find directions and see nearby terrain. Those days are over. On June 11 at the annual geek hajj known as Apple’s Worldwide Developers Conference, Apple Senior Vice President Scott Forstall announced a long-expected divorce: Google Maps has been ousted as a default app on the iPhone and iPad in favor of Apple’s home-cooked alternative.
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16 Jun 2012 17:17 #89882
by chairman
The relationship has been challenged ever since Google’s Android operating system became the primary obstacle to the iPhone’s total planetary dominance. Maps are among the most popular apps on smartphones, and the location data they generate is essential for understanding and interacting with users—allowing companies to, say, send them ads for the nearest Starbucks (SBUX). Apple found itself uncomfortably dependent on a chief rival.
Always tell someone how you feel because opportunities are lost in the blink of an eye but regret can last a lifetime.
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Apple and Google Fight to Be Top Mapping App
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