June 13 (Bloomberg) -- JPMorgan Chase & Co., Wal-Mart Stores Inc., and Microsoft Corp. are applying for Web suffixes including .jpmorgan, .walmart, and .microsoft under a program to expand the number of Internet domain names beyond .com.
Other proposals include .apple from Apple Inc. and .cialis from Eli Lilly & Co. as well as generic terms such as .book and .love, according to a list published today by the Internet Corporation for Assigned Names and Numbers, the nonprofit Web- management group overseeing the expansion of suffixes.
The list of 1,930 applications, which had been kept secret, provides a first look at potential rivals to .com and the level of company interest in the suffixes. Icann says the program may result in hundreds more extensions to the right of the dot.
"It is our fundamental obligation to increase competition and consumer choice, and to foster innovation, and this program delivers on that," Icann Chief Executive Officer Rod Beckstrom said at a news conference in London.
