Pooled TV Rights

While the BCCI has expressed reservations about the concept,

Cricket Australia, the ECB and CSA are adamant that a more collaborative approach

to selling bilateral rights is the only way to minimise potential damage

to revenue levels due to a shrinking of the Indian television market.

The recent acquisition of Ten Sports by Sony has cut the number of major Indian

television rights bidders by a third, and both CA and the ECB

are aware their current rich deals with Star Sports - worth up to US$8 million

per international match - are unlikely to be matched next time around !


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