Caribbean brewery Banks Holdings has agreed a partnership deal with the West Indies Cricket Board (WICB) governing body for the upcoming six-match series between the West Indies and England national teams.
Under the deal, the brewery’s Banks Beers will serve as the official beer of the series, which comprises three One-Day Internationals (ODIs) and three Twenty20 (T20) Internationals.
Michael Muirhead, WICB’s chief executive, hinted that the deal would not just cover the upcoming series.
“We have had a relationship with Banks before, it is one that has been nurtured over the years, and now they are coming in a more wholesome manner,†he said. “It will not just cover the tour by England this year but it has a more implications. We have brought many sponsors on board as we look to develop the game and with Banks joining we expect that much more will happen in the future.â€
The first three ODIs will take place at the sir Vivian Richards Ground in Antigua on February 28, March 2 and March 5. The three T20 Internationals are due to be held at the Kensington Oval in Barbados on March 9,11 and 13.