SAN FRANCISCO — Facebook plans to announce on Thursday a substantial redesign of its News Feed — a makeover aimed at both keeping users glued to the social network and luring more advertising dollars.
Company executives have broadly said they want to make the News Feed, the first page every user sees upon logging in, more relevant.
In an earnings call with Wall Street analysts in January, the company’s founder and chief executive, Mark Zuckerberg, offered some hints of what a reimagined News Feed might look like: bigger photos, more videos and “more engaging ads.â€