Good Morning everyone.
MIAMI - Google's managing director for Spanish-speaking Latin America says the Internet has become the "focus group for the world" and the smart advertiser uses it to anticipate consumer behavior rather than just to tout products.
Adriana Norena, of Google, told some 600 media and marketing professionals gathered Monday for the Festival of Media LatAm 2012 that consumers, in the process of seeking information online, reveal important information about themselves.
Google, for example, noticed clusters of Internet users seeking information about flu symptoms and began reporting these flu trends to health agencies as an early warning for areas of flu outbreaks, she said
Read more here: http://www.newsobserver.com/2012/09/24/2...rylink=cpy