India's beauty industry has recently been informing women what part of their hopelessly imperfect bodies
absolutely needs attention next.
Skin lightening products have been a lucrative sector on the subcontinent for a long time -
some estimates say they're outselling bottles of Coca Cola.
But a recent TV ad underscored the social pressure to be fair-complexioned all over and
Rajini Vaidyanathan found it hard to believe what she was seeing.....
absolutely needs attention next.
Skin lightening products have been a lucrative sector on the subcontinent for a long time -
some estimates say they're outselling bottles of Coca Cola.
But a recent TV ad underscored the social pressure to be fair-complexioned all over and
Rajini Vaidyanathan found it hard to believe what she was seeing.....
hocked: