Star wins IPL rights for US $2.55 billion

The BCCI has bagged INR 16,347.5 crore (US $2.55 billion) for its IPL television and digital rights from a single bidder, Star India, which made a consolidated offer for rights worldwide. The sale of the rights, which are for the five-year period from 2018 to 2022, is effectively the biggest television deal in cricket.

A total of 24 companies had bought the tender document but only 14 eventually bid at the event in Mumbai. The bids were for seven categories: television in India, digital in India, and rights for the USA, Europe, Middle East, Africa and the rest of the world. For the five international markets, the bids included both television and digital rights. Star won them all by making one consolidated global bid (INR 16,347.5 crore) - the only bidder to do so - that was larger than the sum of all the highest bids for each category (INR 15,819.51 crore).

[size=17px][color=rgb(184, 0, 0)]Facebook[/color][/size] demonstrated its big ambitions for sports streaming, even as it failed to land a deal for a high-profile cricket tournament.
[size=17px]The social network took a swing at a five-year, $610 million deal for local streaming rights to the Indian Premier League, [color=rgb(184, 0, 0)]NDTV reported[/color][/size]. Facebook's hopes were dashed, however, by 21st Century Fox's Star India unit, which bid $2.55 billion for both digital and TV rights worldwide. 

[size=17px]Facebook's attempt to win the annual tournament, one of India's most popular sporting events, underscores the social network's efforts to position itself as a destination for videos, particularly live streaming. Earlier this year, Facebook Live streamed the [color=rgb(184, 0, 0)]NBA[/color][/size] [color=rgb(184, 0, 0)] All-Star game events[/color]. The social network also struck deals to stream [color=rgb(184, 0, 0)]more than 20 Major League soccer games[/color] and [color=rgb(184, 0, 0)]20 Major League Baseball games[/color]. In India, Facebook's [color=rgb(184, 0, 0)]biggest market[/color] by users, the [color=rgb(184, 0, 0)]NBA streamed[/color] a game between the Golden State Warriors and the Sacramento Kings.
[size=17px]IPL would be a big a draw for Indian Facebook users and those considering joining the social network. The [color=rgb(184, 0, 0)]first three matches[/color][/size] alone of this year's season drew 185.7 million viewers, roughly 15 percent more than last year.
[size=17px]Facebook didn't immediately respond to a request for comment.[/size]
[size=17px][color=rgb(184, 0, 0)]Amazon[/color][/size], Twitter and Yahoo also considered bidding for the IPL rights, but ultimately dropped out, according to NDTV. [color=rgb(184, 0, 0)]Sony Pictures[/color], which held the rights in earlier seasons, bid nearly $1.6 billion for TV rights.
[][size=17px]Star India, the winner, also owns a popular streaming service Hotstar, which rivals the likes of Netflix and Amazon Prime Video in the country. (The company [color=rgb(255, 139, 0)]hasn't decided[/color][/size] if it will use Hotstar to stream IPL matches.)

POOOOH!  MLB bring in $1.5 billion in TV rev in ONE year!!!  8) 8) 8)