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Chip Wilson, who founded Lululemon Athletica Inc (LULU.O) and left its board earlier this year after disagreements with fellow directors, is now looking to potentially sell his family's estimated $1.3 billion stake in the yogawear maker.

A sale would give Wilson a huge war chest to throw into his family's latest venture - Kit and Ace - a Canadian apparel start-up. The retailer is set to open stores in Australia, Britain and Japan this year.

Sources familiar with the situation have previously said the Wilson family is expected to invest as much as $300 million to fund the expansion and rollout of Kit & Ace stores in the coming years.

Lululemon, which disclosed the news of the potential sale of the Wilson family's stake in a regulatory filing on Thursday, said Wilson, his wife and other entities that they control may look to sell all their shares.